News

Pharrell Williams adds Adidas designer to his resumé

Pharrell Williams adds Adidas designer to his resumé

ADIDAS:The "Happy" hitmaker and entrepreneur has inked a deal with Adidas bosses to create a line of products. Photo: Associated Press

Hip-hop superproducer Pharrell Williams has become the latest celebrity to land his own fashion collection with sports giant Adidas.

The “Happy” hitmaker and entrepreneur has inked a deal with Adidas bosses to create a line of products in conjunction with designers at eco-thread firm Bionic Yarn, who he first teamed up with last year.

A statement released by Williams reads: “Working with an iconic brand like Adidas is such an incredible opportunity.

“From the classic track suit, to growing up in Virginia wearing Stan Smiths (tennis shoes), Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

The Adidas Originals collection is expected to go on sale this summer.

The Oscar nominee is no stranger to clothing and sneaker design – he recently released a range of T-shirts for Japanese retailer Uniqlo and worked on a line of environmentally-friendly denim jeans for G-Star Raw with Bionic Yarn pioneers, who turn plastic debris collected from the ocean into yarn and fabric. He is also involved in fashion brands Billionaire Boys Club and Ice Cream.

News of Williams’ deal follows the recent Adidas signing of his longtime business partner, streetwear designer Nigo, while rapper Kanye West and R&B singer Rita Ora are also working on lines for the German brand.

Latest Stories

in Entertainment

Oprah, Neil Patrick Harris among year’s most ‘fascinating’

Fresh
FILE - This Sept. 20, 2009 file photo shows host Neil Patrick Harris during the 61st Primetime Emmy Awards in Los Angeles. Harris will host the Emmys again. CBS will air the Emmycast live from Los Angeles on Sept. 22. (AP Photo/Mark J. Terrill, file)

Barbara Walters is back with her annual TV special.

in Entertainment

Toys ‘R’ Us pulls ‘Breaking Bad’ dolls after protest

breaking

If a Walter White action figure was on your Christmas list, it just got more difficult to find.

in Entertainment

Renee Zellweger: Furor over ‘peaceful’ face is ‘silly’

zellweger

The "Bridget Jones's Diary" star says her "new face" is a result of a massive lifestyle change.

in Entertainment

‘Django Unchained’ actress charged with lewd conduct

danielewatts

Danielle Watts made headlines in September when she went alleged the LAPD detained her because she is black and her boyfriend is white.

in Trending, Viral Videos

TODAY’S MUST SEE: ‘Bohemian Rhapsody’ Halloween house

15-overlay4

The decorations and synchronized light display on this house is so impressive, we won't even ask for candy.