News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Latest Stories

yesterday in Entertainment

‘The Other Woman’ serves up revenge in comic female fantasy

other

"The Other Woman" is a somewhat rare species - a comedy by women, about women and for women.

yesterday in Entertainment

Judd Apatow’s ‘Simpsons’ episode to air after 24 years

simpsons

The "Knocked Up" writer/director submitted a script in the 90s. Now it's finally being made.

yesterday in Music

Pharrell Williams releasing book today

pharrell

The "Happy" hitmaker is releasing a book but you can only read it online.

yesterday in Music

This baby looks like a tiny John Legend

legend

Baby John Legend is adorable, but we want to know, can he sing?

yesterday in Music

‘Hello Kitty’ video pulled from YouTube amid racism allegations

avril

Avril Lavigne is under fire amid allegations the video features racist stereotypes.