Sherry Taylor

Q: A new survey says that even though women enjoy shopping for these, men hate it. What are we talking about?
Q: A new survey says that even though women enjoy shopping for these, men hate it. What are we talking about?

A: Greeting cards

A survey from a greeting card company finds that while many women enjoy shopping for the romantic cards, men like it about as much as heartburn. Some 900 million cards are purchased annually on Valentine’s Day, 85 percent of them by women. The survey from card-maker American Greetings Corp. of Cleveland found that men and women buy very different kinds of cards and for different reasons. Men often saw card-shopping as an “ordeal” which they do mostly because their wives or girlfriends expect to receive the cards, the survey found. The company also found women seem to enjoy sending and receiving the more romantic, traditional cards with hearts, flowers and rhymed verses. Men prefer cards that are short and to the point. Men and women were able to agree on one thing, though — they both liked cards that were funny.

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